As MMF launched the Third Edition of ‘Dissecting The Digital Dollar’ yesterday, CMU’s Chris Cooke — author of the book — sets out five key changes and challenges that we have seen in the last five years, or will see in the next five.
1. Understanding the streaming business is more important than ever
Significant growth over the last five years means that streaming now accounts for more than half of all recorded music revenues worldwide, making it more important than ever that artists, songwriters and their managers fully understand how the streaming business works — it’s complicated!
CMU, ThreeWeeks Edinburgh, ThisWeek London, Setlist Podcast, 3CM UnLimited, Taylor Bennett Foundation, The Great Escape — NEW DIGITAL DOLLAR BOOK OUT NOW!