…ssier, and others have proven: consumers want the perception of choice but not the action of choice. I want to buy the best thing, for me, at the best possible price, with the least possible mental effort.
When you hear or give criticism you must consider whether it’s additive or generative—is it offering anything that can be built on?—or is it neutral or subtractive?
“Spend your time with those who will improve you; extend a welcome to those you can improve. The effect is reciprocal, for people learn while teaching.”