The toy example you give about driving cross country is missing a key aspect: why do they want (or need) to drive cross country? Driving cross country feels like a solution rather than a challenge.
The challenge that the organization is rising to meet is something that I find lacking from most strategic discussions. Rumelt talks a lot about this in the Good Strategy, Bad Strategy book that I can’t recommend enough.
I go into the theory of strategy that I find useful here that is based off of his interpretation, Boyd’s, and a few other people:
Would love your thoughts on it.
As an aside, ‘vision’ feels like a fictional story about the world that the organization’s end solution exists within. Good for inspiration, but not helpful beyond that.