Chroma Garden:

New logo, new possibilities

Why the rebrand?

Today, after 6 years since our creation, we’re glad to present our new logo! This rebrand sets a new milestone in our journey.

The Chroma Garden’s team mission is to develop ideas that enhance the experience and engagement of the public. We use new technologies and languages to turn simple ideas into ideas that spread.

Since our first job, we’ve grown and evolved. In each one of our creations we challenged ourselves to create amazing experiences. We have worked with dancers, containers, a harvester, electronic music and classic ballet, always embracing creative possibilities.

The time has come to show kindly focus on our own brand.

Who are we?

Our specialty is to create content and visual solutions to different fields of entertainment.

The services we offer are Experiential Marketing and Shows. We aim to be always aligned with the main discussions in technology and design.

What drives us is seeing people’s eyes light up with immersive experiences that we propose using tools such as video mapping, content to LED panels, interactive design, virtual reality, motion graphics, digital puppet, 3D, holograms and VJ.

Evolution of our brand

With a continuous growth since 2010, throughout our journey we’ve served customers as Volvo, John Deere, BRMalls, Sebrae, O Boticário, Copel, among others. Therefore, we’ve noticed that a change in our brand was needed as our old logo was a representation of our past, not who we are now. It was the right time to tell our story in a new way, and for that we called the talented designer Adilson Porto Junior.

Our new identity is who we are today, and some of the values to which we are aware, such as innovation, new technologies and trends. Our color palette increased and we have chosen new type faces — we left Dosis to the past and bet on Montserrat and Raleway. To keep up with this change, in a very close future we’ll be launching our brand new website and blog.

Working at the vanguard of technology and art, we’re happy to present you our new brand. If you want to know more about Chroma and want to visit our studio in Curitiba, southern of Brazil, you’re more than welcome to have a coffee with us.

text: Débora Marquesi