Jurassic World Dominion’s viral marketing campaign powered by Chronicle Media, revealed as award news breaks
Previously sworn to secrecy, Chronicle is proud to finally be able to announce its involvement with Dinotracker — a joint collaboration with fan-studio Chaos Theorem, Project C and Universal Pictures to create a highly innovative viral marketing campaign for Jurassic World: Dominion in Dinotracker.
It gets better: Dinotracker has just been awarded as a Silver Winner in the Entertainment category of the premier international awards competition for creative business and advertising, the Clio Awards.
Chronicle Media, the developing animation and creative studio responsible for creating Chronicle’s NFTs, was contracted by Universal Pictures to create Jurassic World: Dominion’ marketing campaign centred around the Dinotracker.com website and social content, creating seemingly real-life dinosaur sighting videos and images from across the in-universe globe, exciting — and sometimes even concerning — Jurassic fans and dinosaur lovers worldwide.
Resulting in over millions of views and social engagements, Dinotracker was an idea Jurassic World: Dominion director, writer and executive producer Colin Trevorrow had been working closely with Chronicle Media’s Tim Glover and Jack Ewins since 2018. It involved the creation of an in-universe website where amateur dinosaur sightings were seemingly reported to the ‘Department of Prehistoric Wildlife,’ and promoted to both educate and keep people safe. Of course, this was viewed by fans, driving greater anticipation for Jurassic World: Dominion’s release.
Chronicle, who had just received funding in 2021 to develop a Web3 animation studio for its digital collectibles platform, had the resources and talent to put together its A-game for Universal for a cost-effective budget.
Chaos Theorem and Chronicle Co-Founder Tim Glover said, “It was an exciting development. We worked closely with Colin Trevorrow on the idea shortly after Fallen Kingdom in 2018. Chronicle was able to provide the resources we needed to really take this to the next level.”
The campaign contributed to the film’s commercial success, grossing $1 billion worldwide and becoming the second highest grossing film of 2022.
Dinotracker content released thus far
Chronicle Media created 24 videos, 27 images, plus more content for an ‘in-universe’ Twitter account showing realistic footage of the dinosaurs present in our world.
Dinotracker can be viewed here: DINOTRACKER
In-universe Dinotracker promo ad: click to view
Dinotracker Twitter account: click to view
Our team was also tasked with writing lines of dialogue for the main cast of Dominion to read ‘in character’ and also edit the footage to be posted on the Twitter account.
Examples:
Chronicle was also able to create two additional videos for TikTok influencers Alex Stemplewski and SeanDoesMagic, the latter of which has racked up 30+ MILLION views (at the time of this article).
US rock-legend Chris Daughtry also found himself running away from a flock of Pteranodons in an exciting encounter thanks largely to an opportunity provided by Project C, the dev builders of the Dinotracker website.
Legacy: From Jurassic World to Dominion
(2014–2022)
Chronicle founder Tim Glover, Head of Chronicle Media Jack Anthony Ewins, and Chronicle 3D Animator Manuel Bejarano have been working alongside Universal since 2014, creating all three viral campaigns for each new sequel, working closely with Director Colin Trevorrow and Universal Pictures digital marketing department. They have created an ever expansive world for Jurassic World fans to enjoy.
Written content, website design and execution:
Jurassic World (2015) Viral Marketing Campaign: MasraniGlobal.com
Jurassic World: Fallen Kingdom (2018) Viral Marketing Campaign: DinosaurProtectionGroup.com ExtinctionNow!
Jurassic World Dominion (2022) Viral Marketing Campaign: Dinotracker.com
Behind the scenes
MasraniGlobal.com behind the scenes video: Click to view
Making of Dinosaur Protection Group video: Click to view
Unlike other expanded and popular properties under the Jurassic IP, Chronicle created websites and video content have had the privilege to be able to incorporate the A-list casts in their content. All created to build out the ‘in-universe’ content.
All actors who appeared in viral videos as their characters for our 3 viral campaigns over the 2015–2022 period:
Jeff Goldblum
Laura Dern
Irfan Khan
Vincent D’Onofrio
BD Wong
Bryce Dallas Howard
Daniella Pineda
Justice Smith
Mamoudou Athie
Sam Niell
From unused (yet to be used!) footage:
Chris Pratt
Dewanda Wise
Just the beginning
With this campaign’s success further proof of the creative minds and design and animation skills driving Chronicle Media, new opportunities are opening for this burgeoning Web3, NFT and design powerhouse. With exciting new projects and game-changing directions in the works, and the door wide open to explore new opportunities with big brands after big ideas, impacts and executions, Chronicle Media looks forward to revealing what’s next…
About Chronicle
Chronicle is a next-generation digital collectibles marketplace featuring officially licensed digital collectibles, more commonly known as NFTs. Chronicle makes it easy for anyone to buy, sell, trade, and gift authenticated digital collectables directly licensed from the world’s leading brands. It’s powered by XNL, a utility token specially designed for the Chronicle community offering rewards and incentives to users of the platform.
Although Chronicle is blockchain agnostic, Chronicle utilizes the Aurora EVM (“Ethereum Virtual Machine”) built by NEAR Protocol for their environmental awareness. Unlike high-energy Proof of Work systems, Aurora is based on NEAR Protocol’s Proof of Stake driven technology and is committed to reducing their carbon footprint with a tree-planting offset program.
Chronicle Media is an extension of this, tying in the considerable experience, talents and creative minds of Chronicle’s powerhouse team to work with quality brands for innovative Web3, NFT and design projects, with exciting new ventures to be revealed soon.
Access Chronicle:
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