Chris BoylesinCopy Points4 different approaches to measure the ROI of content marketingAccording to a study by the Content Marketing Institute and MarketingProfs, only 23% of B2C marketers thought their organization was…Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsFacebook’s Canvas ads make a compelling case for content marketingA few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery…Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsHow to give old content new purpose with Instagram StoriesEphemeral content is huge these days, with Bloomberg reporting that over 10 billion 10-second “snaps” are viewed on Snapchat every 24…Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsHow to get millennials to care about your content marketing45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding…Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsWhy you should produce branded content that doesn’t feature your brandL’Oréal founder Eugene Schueller once said there were two types of advertising: that which was designed to maximize sales and that which…Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsMedium’s CMS can power your content hub and here’s why that’s amazingThe newest content management system available to brands comes with something no other service offers: a built-in audience.Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsHow to make your blog’s home page a destination worth bookmarkingWhile the death of the home page may be exaggerated, it’s certainly on life support. What’s killing it off? Social media and other content…Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsWant more people to read your content? Try making it longer.If you spend any time in Google Analytics, here’s something you probably already know: 55% of visitors spend less than 15 seconds on a…Apr 2, 2017Apr 2, 2017
Chris BoylesinCopy PointsThe best branded content has this one thing in commonWhen it comes to high-quality content marketing, the common denominator is people, not product. Well, sometimes product. But that’s almost…Apr 11, 2016Apr 11, 2016
Chris BoylesinCopy PointsWhy Medium should be your new content incubatorWhile it’s not always the best idea to build your audience on someone else’s platform, there’s something to be said for being where people…Apr 11, 2016Apr 11, 2016