PinnedChetan SachdevUnpacking the empty seats: Analyzing the Indian Super League’s attendance woesThe Indian Super League (ISL) has earned acclaim as one of the most rapidly advancing football leagues globally since its establishment in…Jan 12Jan 12
Chetan SachdevThe personal brand of Jose Mourinho“I prefer not to speak, If I speak, I am in big trouble.”Jul 31Jul 31
Chetan SachdevHow FC Barcelona shaped the Lionel Messi BrandExcellence, Precision and Humility are 3 qualities that reflect the Messi brand perfectly. Lionel Messi is one of the very few players who…Jun 28Jun 28
Chetan SachdevWhy is Ajax AFC “the Magician” of world footballI was really excited about this one because Ajax AFC is personally one of my favourite football clubs. It has a rich history and has…Jun 20Jun 20
Chetan SachdevWhat makes Borussia Dortmund “The Citizen’s Hero” of world footballThe citizen’s hero is more popularly known as the “Everyman Archetype” in Richard Jung’s works on character archetypes. People belonging to…Jun 12Jun 12
Chetan SachdevWhy are Atletico Madrid “The Rebels” of world footballIn conclusion, Atlético de Madrid perfectly embodies the Rebel archetype through their gritty underdog spirit, unconventional partnerships…Jun 7Jun 7
Chetan SachdevWhy are FC Barcelona ‘the Heroes’ of world footballIf we look at FC Barcelona’s branding practices, we will see that it revolves mainly around creating a strong emotional bond with their…Jun 2Jun 2
Chetan SachdevWhy are Real Madrid “The Rulers” of world footballWhat do you think of when you think of a ruler? Discover why Real Madrid is considered the ruler of football through this article.May 30May 30
Chetan SachdevHow did a broken barrel end up on exhibit at FC Bayern Munich’s museum?In museums all around the world you will find some odd pieces on display that will stand out amongst its peers. Now whether they stand out…Mar 7Mar 7
Chetan SachdevWhen La Liga demonstrated how to carry out a marketing campaign on a global levelYou know something that never fails to fuel to fire inside the hearts of football fans and bring out the passion in them in full force…Feb 28Feb 28