The 5 Most Common Mistakes in Design
Julie Zhuo

Focusing on the design execution over the actual experience is such a huge pitfall. Many, many times the actual content that fills the buckets we create in our layouts never match what our perfect design portrays. Text that is never the right length (too short or too long), images that are just never shot at the right resolution (or just look like crap), hero images that require proper contrast to actually display the overlaid text, the list goes on. Understanding this an running through the permutations before you present to the client will ultimately make your design much more successful.

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