Chuck Pettis
Nov 20, 2017 · 1 min read

The effect that the logo has on customer perceptions of your brand is most important. In one survey, almost half the logos tested were found to actually detract from and send negative impressions about the brand. This disturbing data suggests that you should test perceptions of your logo alternatives to make sure they aren’t a dragging anchor for your brand’s image.

Chuck Pettis

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I love branding that uplifts the human spirit.