CHUCK PHIPPS
Jul 21, 2017 · 1 min read

These instructions on how to create powerful brand messaging are fantastic. Thank you so much! I can use every bit of it for my small-business clients, because the same principles apply for getting their stories out. And maybe even more so than for large corporates.

I’m also fascinated by how closely your work tracks with Tara-Nicholle Nelson’s book, The Transformational Consumer. You both are onto something marvelous: Moving “from surface-level pain points to soul-level desires”, while making “direct competitors irrelevant to your core audience.”

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CHUCK PHIPPS

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Helping design & build delightful web stuff. https://chuckphipps.me