PinnedTobenna ChukwumaGROWTH MARKETING… REASONS I’M REALLY INTERESTEDFirst and foremost, Marketing has been a fascinating career since my university days. I have always wanted to be the best in the field…Oct 9, 2021Oct 9, 2021
Tobenna ChukwumaMy First TimeNo matter how many times you repeat an experience, there’s simply nothing like doing it for the first time. Whether it’s your first time of…Aug 20, 2022Aug 20, 2022
Tobenna ChukwumaPROJECT MANAGEMENT AND MARKETING STRATEGYWelcome to my 12th and final week studying CXL’s Growth Marketing Minidegree. Reviewing the CXL’S growth marketing scholarship course…Jan 22, 2022Jan 22, 2022
Tobenna ChukwumaPRODUCT MESSAGINGThe messaging or copy you use for your website, ads, landing pages, etc (basically, your whole marketing and sales funnel) is a crucial…Jan 15, 2022Jan 15, 2022
Tobenna ChukwumaLANDING PAGE OPTIMIZATIONA landing page’s ONLY focus is on a clear conversion goal. Welcome to my 10th week, reviewing the CXL’S growth marketing scholarship…Jan 8, 2022Jan 8, 2022
Tobenna ChukwumaATTRIBUTIONAttribution is about understanding consumers; it allows you to understand the full customer journey, the value that every interaction has…Jan 1, 2022Jan 1, 2022
Tobenna ChukwumaA/B TESTING: HISTORY, VALUE, PRIORITIZING ETC.For my eighth week at CXL’S growth marketing scholarship course, I’ll be covering A/B Mastery Course. During the course of the previous…Dec 25, 2021Dec 25, 2021
Tobenna ChukwumaCONVERSION RESEARCH PART 2For my seventh week at CXL’S growth marketing scholarship course, Last week, I wrote about implementing growth experiment, conversion…Dec 18, 2021Dec 18, 2021
Tobenna ChukwumaFor my sixth week at CXL’s growth marketing scholarship course, In this article, I will be sharing…IMPLEMENTING GROWTH EXPERIMENTSDec 12, 2021Dec 12, 2021
Tobenna ChukwumaGROWTH CHANNEL: MYTHS, KPIs, AND GOALSFor my fifth week at CXL’s growth marketing scholarship course. Last week I wrote about finding the right channel and being able to…Dec 5, 2021Dec 5, 2021
