How to Improve Patient Engagement in Healthcare?

Steve Y. Chung, M.D.
May 9 · 3 min read

Patient engagement is a critical part of ensuring the health and well-being of the patients. Read to find out about what can be done to promote it.

Patient engagement has been the new buzz word in health care circles in the recent past. There has been an increasing realization that patient engagement is a critical step in the general well-being and health management of the population.

However, there is a lack of consensus or clarity on what exactly it entails, which leads to haphazard efforts in the implementation of patient engagement strategies. Naturally, patients themselves halfheartedly respond to all such engagement activities.

So what is patient engagement? Patient engagement revolves around combining a patient’s knowledge, ability, and willingness to manage his or her own health and well-being with regular interventions from health care professionals to encourage positive patient behavior.

The Challenges

The contemporary healthcare landscape is marked by a political climate debating universal healthcare provisions. This is compounded by intricate rules and regulations that make the process more tiresome. Patient data, which is vital for any such engagement to be successful, is spread across several silos and is not easily accessible.

As a result, any engagement activity or attempt at establishing some sort of a contact outside of the office, entails huge costs for the healthcare givers. It is financially unsustainable and most such attempts go on to stretch the staff resources of the hospitals and healthcare providers. Therefore, the maximum correspondence that is established between the patient and the health care givers is when the patient calls to report some ailment or register some complaint.

Still, there have been attempts at such engagement programs by a number of health care providers. The financial sustainability of such programs aside, there are always fears of data breaches leading to identity thefts and financial scams and patients loathe the lack of control over their data.

The Solution

Taking into account all the contemporary challenges that the healthcare sector faces when it comes to patient engagement, Healthereum has come up with the ideal solution.

The solution comes in the form of a platform that makes ingenuous use of the blockchain technology that enables seamless patient engagement through a loyalty rewards program. Patients earn reward points, in the form of digital tokens, by engaging and staying connected on the platform that can then be used for healthcare benefits.

The platform effectively allows doctors to send messages to their patients, specifically targeted to a certain diagnosis. For example, if one has been seeing the doctor for arthritis, he or she will not be spammed by messages that are meant for hypertension. The use of blockchain technology makes the process precise.

The patient can then respond with an “ok” or “got it” message to affirm that the message had been received. The messages sent by the doctor are automated and the frequency can be decided by the doctor as per the patient’s requirements. The doctor also has the choice to compose his own message whenever he or she deems fit.

All in all, Healthereum has effectively turned the financially taxing patient engagement process into a seamless and easy to follow process for both patients and health care providers.

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