5 Reasons your Staten Island Church Needs to Use Social Media
With the advent of the Internet, it’s a well known fact that people no longer use the yellow pages when looking for a new church. Instead, they reach out to their phones, type-in the word “church” followed by their neighborhood’s name and within minutes they have access to more information than they could ever get by shuffling through the yellow pages for hours.
In his groundbreaking book “The Hidden Power of Electronic Culture”-
Shane Hipps, pastor of Trinity Church in Glendale Az, had this to say about the tremendous impact of social media on today’s churches:
“The future is now. From cell phones to mp3 players to the Internet, no previous age has seen such profound change manifested so quickly. But these thrilling, dizzying transformations are forcing the church to decide where it fits in all this progress.”
To help you find an answer to this most important question, I am about to share with you five tried-and-true ways other churches are taking advantage of social media and how you could do the same:
1-They use it to meet people “right where they are” — on Facebook!
It’s no secret that a big chunk of the population has virtually moved to Facebook and other social networks. For example, did you know that as much as 35 percent of the couples who got married between 2005 and 2012 “had met online?”. That’s interesting, isn’t it?
2-To have two-way conversations with current and future members
By allowing users to post their questions and comments on its Blog or Facebook page, a church has the opportunity to engage into ongoing conversations with those users. The purpose of those interactions is not to directly promote the church but rather an opportunity to answer people’s questions and building relationships with them. In turn that positions the pastor as a local thought leader and the church, as a valuable resource in the community.
3-Churches use social media as a content distribution system
For example, they use their Facebook page to post the church’s weekly sermons, blog articles, devotionals and prayer requests. They use Twitter for more time sensitive communications such as a last minute event’s cancellation because of bad weather.
4-Social media as a follow-up tool for first time visitors
Churches use social networks to engage with guests after they have visited for the first time.
If you are still with me up to this point, I hope you now realize all the benefits your church has been missing out on by not using social media. And more importantly, I hope you‘ll make the decision to do something about it in the future.
Social media management “Done-For-You”
Finally no matter how motivated you are about helping your church in using social media , you may quickly find it tedious, time consuming and frustrating.
Should that occur, I urge you not to give up. Instead, I invite you to look forward to another post of mine titled: “Social media done for you”, which will be released on the Medium platform one week from now. In that post, I explain how Staten Island churches can hire virtual online workers to write their blog posts and manage their social media pages for them, freeing up the pastors’ time to do what they do best: Being pastors!