Case Study UX UI of PETDOC


This project is based on the creation of an app to connect veterinarians with pet owners and make things easier for both of them.


The most visible novelty is in the option that has the app for owners of pets to track the animals entered, through the daily part divided into three schedules and added photos of the evolution of the animal. This method will reduce the workload for veterinarians when picking up the phone constantly in the middle of a consultation and on the other hand, it will relieve stress for pet owners by tracking the animal through the app, without the need to go to the clinic or make a phone call.

That part is the distinguishing feature of any veterinary clinic app.


The app is purchased by veterinarians and is connected to their patient chart management software.

The veterinarians of this clinic, by including the pet’s card, send an invitation to the owner so that it can be included in the profile of your pet in the mobile app.

Once installed, the owner enters the app and can see the veterinary history of your pet, the next appointments, medication administered, next vaccinations, will be able to chat with veterinarians in a personalized way…. and most importantly! can track your pet entered.


I begin my research by doing a SWOT analysis of weaknesses, threats, strengths and opportunities.

From there, I carry out questionnaires by Typeform of veterinarians and create a value proposition to corroborate the frustrations of veterinarians and propose different solutions…


  • Many clinics do not have a receptionist.
  • They spend a lot of time on the phone making appointments and reporting on the animal’s condition.
  • They do not use related apps.
  • Most of their websites do not have online appointments.
  • Fear that older people may not know how to use an app properly.

Relieve frustrations.

  • To be able to make an appointment through the app.
  • Easy and usable app.
  • Explanatory video of the app.
  • To be able to monitor daily the state of the pet with photos and having access to all the tests performed.
  • Personalized treatment through chat.
  • Avoid unnecessary phone calls and visits


With this information I create a picture of people who helped me to empathize more with veterinarians and see the problems from another perspective.

After this, I realize a customer journey of each one of the people to be able to observe the strongest points of pain of the veterinarians in the clinics.

Having already clear the problem I want to solve with this app I start to do the information architecture. Almost all veterinarians agree in a frustration that is the fear that there are many older people who do not know how to use the app. Frustration that makes me think more about a simple, visual and usable architecture.

For more support, when you open the application, an illustrated explanatory video will pop up.


It’s time to put the project into practice. Before making the prototype in Sketch, I usually do the wireframe sketches on paper.

I’m looking for color references according to the user and something that makes the app very visual and readable.

Here I leave you some of the development of the application made in Sketch.

After that design, I do the prototyping with Marvel and the prototype is ready to test on people and see what things need to be outlined. After this test, the prototype is ready to be sent to the customer.

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UX-UI Designer & Brand Designer.

UX-UI Designer & Brand Designer.