Chris HutchensinSmartBug MediaMeasuring ABM Success with HubSpot ReportsHubSpot makes it easy to get started with account-based marketing (ABM), but as with any other marketing effort, you need to know how to…Dec 31, 2020Dec 31, 2020
Chris HutchensinSmartBug MediaHow Do I Pick the Right Marketing Agency for My SaaS Business?SaaS marketing agencies are becoming increasingly focused on specific tools, industries, and products to help drive leads for clients. But…Sep 29, 2020Sep 29, 2020
Chris HutchensinSmartBug MediaHow to Increase Customer Loyalty: 5 Customer Retention StrategiesI would venture to say that 90 percent of all conversations I have with clients are about developing a piece of content, a new landing…Aug 17, 2020Aug 17, 2020
Chris HutchensinSmartBug MediaHow to Get Started with ABM in HubSpotAs companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a…Aug 12, 2020Aug 12, 2020
Chris HutchensinSmartBug Media5 Lead Generation Metrics to Track in 2020For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by…Jun 9, 2020Jun 9, 2020
Chris HutchensinSmartBug MediaWhat Percentage of Organic Search Should Be Converting into Leads?At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic…Dec 17, 2019Dec 17, 2019
Chris HutchensinSmartBug MediaUsing Buyer Personas in B2B BloggingWhenever you write content-whether it be for an email, landing page, or blog-you need to think about your audience.Jun 21, 2019Jun 21, 2019
Chris HutchensinSmartBug MediaAwesome Subject Lines I Used with My Clients This MonthWe create lots of emails for our clients here at SmartBug™, and each new email send is an opportunity to test new subject lines, calls to…May 16, 2019May 16, 2019
Chris HutchensinSmartBug MediaStart Using These Psychological Triggers In Your CopywritingPsychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.May 2, 2019May 2, 2019
Chris HutchensinSmartBug MediaGetting More Out Of Your Blogs: 7 Ways to Share and Repurpose ContentAs inbound marketers, it’s our job to come up with insightful and compelling content. Whether it’s a new blog post, e-book, webinar, or…Oct 22, 2018Oct 22, 2018
