
Behavioural Economics (BE) is a field of study that seeks to understand how people make decisions by examining psychological, behavioural, emotional, and social factors. Contrary to traditional theories of economics, BE says that people are irrational — meaning there i…
The quality of your question determines the utility of the results. Asking the wrong question is the same as prototyping a solution to the wrong problem. They will both give you something other than what you need. Start with your high-priority questions…