I found this in Iceland too. We’d be warned of a 2 hour hike to get somewhere and we’d do it in between an hour and an hour and a half. I think those timings are designed for the less athletic.
Presuming this is where I think it is, I think that this may be unfair. There was focus on the customer and product, but due to the calibre of employees that were hired back then at the establishment, rather than any particular management focus. Near the end of my time there several months after you left) I’d 100% agree with your estimation.