Ciara McVeighWhy It’s Time to Stop Trusting Your GutTrust your gut, they say. Your intuition. Your feelings. But what if your gut is the most unreliable voice you know?Nov 23, 2020Nov 23, 2020
Ciara McVeigh‘Trust Me, I’m Your Toilet Cleaner’. Why Do We Need to Trust Brands So Much?Things fall apart; the centre cannot hold; Mere anarchy is loosed upon the world. W.B. Yeats.Oct 13, 2020Oct 13, 2020
Ciara McVeighIs It Possible to Create Marketing with Meaning?Can we bring authenticity and empathy to the way we connect with customers?Oct 8, 2020Oct 8, 2020
Ciara McVeighStop ‘Trying’ Your Way Out of Creative RoadblocksI read the most heartbreaking LinkedIn post from a fellow creative writer yesterday.Sep 25, 2020Sep 25, 2020
Ciara McVeighYou’ll Need a Machete Where We’re GoingThis week I had a long conversation with someone I haven’t seen since March, but have known and loved for 15 years.Sep 24, 2020Sep 24, 2020
Ciara McVeighBlackberries on Thurstaston HillThe kestrel rises and drops, volleying against the breeze with playful control. Perfectly balanced, as a paper bird on a finger, he…Sep 17, 2020Sep 17, 2020
Ciara McVeighCan You Cultivate Creative Purpose in Commercial Work? You Can, and You Should.When you write, design or otherwise create for commercial clients, it can be difficult to cultivate a sense of purpose.Sep 15, 2020Sep 15, 2020
Ciara McVeighIf Your Copywriter Isn’t ‘Getting It’, It’s Probably Your FaultA contact who runs a very successful communications agency got in touch.Jun 11, 2020Jun 11, 2020