Ciara McVeighWhy It’s Time to Stop Trusting Your GutTrust your gut, they say. Your intuition. Your feelings. But what if your gut is the most unreliable voice you know?3 min read·Nov 23, 2020----
Ciara McVeigh‘Trust Me, I’m Your Toilet Cleaner’. Why Do We Need to Trust Brands So Much?Things fall apart; the centre cannot hold; Mere anarchy is loosed upon the world. W.B. Yeats.3 min read·Oct 13, 2020----
Ciara McVeighIs It Possible to Create Marketing with Meaning?Can we bring authenticity and empathy to the way we connect with customers?3 min read·Oct 8, 2020----
Ciara McVeighStop ‘Trying’ Your Way Out of Creative RoadblocksI read the most heartbreaking LinkedIn post from a fellow creative writer yesterday.3 min read·Sep 25, 2020----
Ciara McVeighYou’ll Need a Machete Where We’re GoingThis week I had a long conversation with someone I haven’t seen since March, but have known and loved for 15 years.3 min read·Sep 24, 2020----
Ciara McVeighBlackberries on Thurstaston HillThe kestrel rises and drops, volleying against the breeze with playful control. Perfectly balanced, as a paper bird on a finger, he…1 min read·Sep 17, 2020----
Ciara McVeighCan You Cultivate Creative Purpose in Commercial Work? You Can, and You Should.When you write, design or otherwise create for commercial clients, it can be difficult to cultivate a sense of purpose.2 min read·Sep 15, 2020----
Ciara McVeighIf Your Copywriter Isn’t ‘Getting It’, It’s Probably Your FaultA contact who runs a very successful communications agency got in touch.3 min read·Jun 11, 2020----