Ciaran H BossomWhy Marketing May Be the Best Place for Companies to Begin Their Digital TransformationOver the last few years we’ve created an ocean of academic, editorial, and trade articles covering digital transformation (aka “digital…Mar 9, 2018Mar 9, 2018
Ciaran H BossomAchieving Digital Maturity: How to Help Technologists Be Your Company’s HeroesPart 3 in a series of articles offering a from-the-trenches perspective on digital change management. In this entry, one company’s road to…Mar 1, 2018Mar 1, 2018
Ciaran H BossomWhy Digital Transformation Often Yields Organizational DebtPart 2 of a series of articles sharing a from-the-trenches perspective on digital change management, with insights into the role culture…Mar 1, 2018Mar 1, 2018
Ciaran H BossomDigital Maturity: A Test of Corporate Leadership that Universities Also Can’t Afford to FailThis is the first in a series of articles offering a from-the-trenches perspective on digital change management and insights from an…Mar 1, 2018Mar 1, 2018