Boris ZieglerBrand ON or THROUGH Digital?Is there a difference between these two terms and does it go beyond semantics? So far, brand translation to digital is prevalently (just)…May 6, 2018May 6, 2018
Boris ZieglerWhy should your Brand be a Digital Brand?First (and for some only) contact(s) with customers are in digital and through digital means. Digital Brands will have higher customer…May 6, 2018May 6, 2018
Boris ZieglerWhat is a Digital Brand?What digital gesture or feel does your brand own? What you say vs what you are digitally. Are (your) web pages your brand experiences when…May 6, 2018May 6, 2018