Looping into the Churro Trend

Churros are one of the main foods that are taking over most menus in todays time through its popularity on instagram and most social platforms with people raving on about it.

There are multiple food chains and industries creating and crafting their own twist on churros on their menus but there very few that create a business in the food industries just through the concept of churros.

The Loop Handcrafted Churros is the one stop shop place to get the instagram worthy shot and a solution to a sweet tooth.

They were a small dessert shop making big impacts on traditional desserts in Southern California but recently have just stayed steady in the big leagues.

Since the time that they open their store in 2018, their small shop gained massive following and media attention because of the way they incorporated the churro to make one of the “best desserts” and the start of a new trend.

Their popularity was mostly because of the loop that is created with the churro instead of the standard line which made most people go in aww.

Essentially it is a churro on top of ice cream with a few bits of candy and cookies around it, which is not really groundbreaking to the food community but it is one contribution to the trend.

The churro and ice cream combination is simple, so it could be replicated from others and even oneself, without it doesn’t live up to the instagram worthy photo one gets of the dessert in its full glory.

The Loop allows a person to pick and craft their own dessert without actually putting any of the work then delivers a well assembled end product that would gain a lot of likes and questions online.

There are more fingers on a person hand than there are The Loop: Handcrafted Churros located in Southern California.

They are growing their locations slowly but gaining a lot of mass following and support from their online followers to spread to more location also increasing their flavor menu.

Very sweet, simple concept but an amazing instagram post that would get likes and questions from others on where to get it.