Apr 29, 2020Changes in Online Advertising: Take-Aways from the Turner4D Seize the Conversation ForumThe Turner4D Seize the Conversation Forum Series kicked off to a great start with an all-star team of social media experts including our very own Dr. Alan Rosenblatt, Craig Johnson of Unfiltered Media, Peter Ludgin of a4Media and Chuck Westover of Next Level Media. …Facebook4 min readFacebook4 min read
Published inProgressive Communicators of Washington, D.C.·Dec 18, 2019Geofencing for Good. What is it and how can it change the way your organization operates?Is your organization using geofencing to find and move like-minded individuals to action? If not, it’s high-time to jump on this bandwagon. I recently sat down with Alan Rosenblatt, one of my esteemed partners at turner4D to talk about geofencing. Geofencing allows you to draw a boundary around a location…Politics5 min readPolitics5 min read
Published inProgressive Communicators of Washington, D.C.·Oct 29, 2019Writing Fast and Under PressureDavid Elliot is known for his writing skills, especially his ability to write fast and under pressure. When I reached out to him to ask if I could interview him for the PCDC blog, he said sure, but he did not know that he had much to share. …Writing5 min readWriting5 min read
Published inProgressive Communicators of Washington, D.C.·Oct 1, 2019The Power of Super Heroes!If you are like me, you have become exhausted and somewhat numb to the constant barrage of bad news, political nastiness, intolerance, and moral decay reported daily through news outlets. …Kindness4 min readKindness4 min read
Published inProgressive Communicators of Washington, D.C.·Sep 9, 2019This Gentleman talks ScienceDarcy Gentleman of DJG Communications started out in science, but soon realized it was the story telling of science that most interested him. His goal is to help scientists and others communicate better. …Science5 min readScience5 min read
Published inProgressive Communicators of Washington, D.C.·Jul 30, 2019Meet them on MobileIf you are like most people, you check your smartphone within the first 15 minutes of waking up. Heck, you probably check it before you even get out of bed, right? With 95% of Americans owning a mobile device, we need to meet people where they are: their phones! PCDC…Planned Parenthood5 min readPlanned Parenthood5 min read
Published inProgressive Communicators of Washington, D.C.·Jul 8, 2019Branding: Keep it Simple and GenuineBranding can be a painful process. Everyone has an opinion. I know of one organization that had such a difficult experience refreshing their brand and logo that it cost them a couple of board members. …Branding4 min readBranding4 min read
Published inProgressive Communicators of Washington, D.C.·Jun 10, 2019Landing that TV InterviewGetting press coverage is one thing, but landing your story on TV and getting your boss/client/spokesperson an on-camera interview is another. I sat down recently with Susan Roth of Roth PR to talk about strategy for landing that all important TV interview. Susan says there are four key elements that…Public Relations4 min readPublic Relations4 min read
Published inProgressive Communicators of Washington, D.C.·May 22, 2019Newsjacking: how to break in to breaking newsThe news cycle is 24–7. We are overwhelmed by breaking news, scandals, politics, and celebrity gossip on our computers, phones, Twitter, Facebook, and Instagram. How do we, as communicators, get our own message out? One way to do it is through “newsjacking.” You may have heard the term before. Heck…Newsjacking4 min readNewsjacking4 min read
