Competitive Analysis
What current products occupy a similar space your product’s category? What problems are they trying to solve?
The answers to these questions will offer deeper insights into your chosen problem area. Investigation and analysis of current products will help you learn what they do really well and why, and where they fall short.
Each team member is required to identify and analyze 3–4 products/services that relate to his or her project.
Training binders filled with sheafs of paper may have been dependable for decades, but now they’re beginning to show…www.inkling.com
As the head of Sephora Digital, Julie Bornstein oversees the international cosmetics company’s online and technological…www.wired.com
Long lines are one of the worst nightmares for retailers — especially those with consumers about to make purchases…www.forbes.com
Taking credit card payments once was limited to businesses with large sales volume and magnetic stripe readers attached…pointofsale.com
Look for products that are thematically or conceptually similar from an interactive standpoint.
visual treatment
interactions
overall user experience
identify significant opportunities and new challenges
Each example should include the following:
Brief Description
— What is it?
— Who uses it
— Why do they use?
— In what context?
Analysis Consideration
Visual Design — what does it look like? Does it adhere to the platform’s human interface guidelines? Does the visual design reinforce the product goals? Does the interface encourage user behaviour? Consider how typography, colour, composition and iconography contribute to the product goals.
Interaction — effectiveness, utility; how well does it work? how does the user interface support the intended goals?