Cindy ZhouAdobe and Marketo: The Biggest Deal in Martech is a Solid MatchJust over two years ago, I kicked off my analyst career with a blog post on Vista Equity’s acquisition of Marketo. It is befitting to…Sep 21, 2018Sep 21, 2018
Cindy ZhouWhy I joined Level Access as CMOWhen I reflected on my past career decisions, I realized that the most fulfilling and meaningful work happened when I trusted my instincts…Jul 11, 2018Jul 11, 2018
Cindy ZhouTips to Ensure a Productive Analyst BriefingSince becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to…May 11, 2018May 11, 2018
Cindy ZhouJoining the Board of Advisors for the University of South Florida’s Digital Marketing Certificate…I am humbled and honored to share that I accepted a role on the advisory board for the University of South Florida’s Muma College of…Mar 13, 2018Mar 13, 2018
Cindy ZhouFear Not Marketers, GDPR Help Is HereAs the Marketoon from Tom Fishburne shows, the term GDPR strikes fear and can lead to “The Scream” with marketers (for those that know…Oct 31, 2017Oct 31, 2017
Cindy ZhouCloud Configure Price Quote Solutions Deliver 10 Compelling Benefits — My New ReportQuestions about Cloud Configure Price Quote (CPQ) solutions have popped up in most of my inquiries from B2B sales leaders this past year…Jul 17, 2017Jul 17, 2017
Cindy ZhouConnected Planning and Promising Account Based Solution Demonstrated at Anaplan Hub17A few weeks ago in San Francisco, I attended my first Anaplan Hub conference along with over 1500 other attendees. This year’s Hub marked a…May 9, 2017May 9, 2017
Cindy ZhouBetterment Tosses Desk Phones and Moves to Cloud CommunicationsImagine this: You are an IT manager newly hired into one of the fastest-growing companies disrupting an entire industry. Your workforce is…Apr 11, 2017Apr 11, 2017
Cindy ZhouLearnings from the Adobe Summit — It’s all about the “Experience”I attended my first Adobe Summit held in Las Vegas a few weeks back along with 12,000 other attendees. The stunning opening videos were a…Apr 7, 2017Apr 7, 2017
Cindy ZhouA True Multilingual Internet Starts with Universal AcceptanceI was on a briefing call earlier this week with ICANN board member and Chief Technology Officer of Afilias Ram Mohan, about the need for…Feb 23, 2017Feb 23, 2017