Joining the Board of Advisors for the University of South Florida’s Digital Marketing Certificate Program

Photo courtesy of USF

I am humbled and honored to share that I accepted a role on the advisory board for the University of South Florida’s Muma College of Business’s Digital Marketing certificate program. This digital marketing program is part of USF’s executive education series and prepares organizations and marketers to meet the challenges of digital transformation. The Digital Marketing certificate program teaches advanced digital marketing techniques and meets the same standards as the Muma College of Business’s graduate MBA courses.

The world of Marketing is moving at such a fast pace, techniques we use today did not exist even five years ago. New strategies such as content velocity, Account-Based Strategy, Artificial Intelligence, social media, data analytics and customer experience are all topics I research and evangelize at Constellation Research. This opportunity to advise and influence a cutting-edge curriculum aligns with my passion for developing the next generation of modern marketing executives. I could not be more excited to partner with USF on this journey.

The Digital Marketing Certificate is offered both as a four-day in-class immersion or a self-paced eight weeks online for professionals to learn all things digital marketing. The program consists of the following eight modules:

1. Strategic Digital Marketing
2. Content Marketing
3. Strategic Social Media
4. Integrated Digital Marketing
5. Marketing Automation
6. Digital Metrics
7. Data Analytics and Measurements
8. Digital Transformation

In addition to class time, students also complete a final capstone project to develop a digital marketing strategy for their organization. Want to learn more about the program? Visit https://www.digitalmarketingatusf.com

I’d love to hear from other marketers, what other topics would be of interest to add to the program? Drop me a comment below and share your thoughts.

Now I need to get some USF gear — go Bulls!

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Cindy Zhou covers digital marketing and sales effectiveness at Constellation Research. Follow Cindy on LinkedIN and Twitter.