Sony Pictures and CINEMUR made a world first movie screening inside a virtual movie theater only 4 months after the theatrical release
On Wednesday April, 25 Sony Pictures Home Entertainment and Paris based startup CINEMUR live streamed the movie “Jumanji: Welcome To The Jungle” for free in high-definition 3D inside the virtual movie theater experience CINEVR designed by CINEMUR.
Virtual reality is getting way much more interesting for movie lovers starting this week. The event has been a world premiere as the theatrical release of Jumanji was only 4 months old.
The screening was available only for France-based users with a limited access to 2,000 free virtual seats (sold out in 5 days) and available on Oculus Rift, HTC Vive, Samsung GearVR and Google Daydream.
To learn more, visit: https://cinevr.io/jumanji3D
CINEVR: The virtual movie theater experience
Designed by CINEMUR in Paris, CINEVR is an advanced virtual movie theater experience built for PC and mobile VR. Its immersive and multiplayer mode allowing users to watch movies, TV shows, live TV, replay or VOD with up to 9 people per room. It’s a cross-platform, cross-device application on both desktop and mobile.
- Hyper realistic 3D theater and environments
- Ambient lighting + spatialized audio
- 2D, 3D and 360° video player, audio tracks and subs
- Social, fun and interactive multiplayer mode
- Voice, gestures & emojis
- DRM-compliant video solutions (live streaming)
What does it mean for future of movies?
Watching movies may be the most underrated usage of VR. Comfortable HMDs provide great user experience to this kind of content and with the upcoming release of Oculus Go, it’s not going to slow down any time soon.
As moviegoers are now staying more and more at home due to subscription services like HBO, OCS or Netflix (who may be interested in buy movie theaters), movie producers and theaters owners will need to find new ways to reach their audience.
Subscription video and virtual reality could be a potential big step forward to provide great social experiences to viewers.
Headsets like Oculus Go will spread wildly to the market starting next month in order to bring affordable, high-quality VR experience for only $199.
CINEMUR is a Paris based startup founded by Julien Nicault in mid-2013. The company creates innovative digital services for movie, television and virtual reality (VR) industries.
The team has 3 main products and activities:
- An online social platform for french moviegoers with more than 350 000 members, 110k+ metadata and 3 millions ratings (https://cinemur.fr/)
- A white label OTT VOD platform and technical solutions (http://hello-beta.cinemur.fr/en/products/vodplatform)
- A new VR experience called CINEVR for desktop and mobile (https://cinevr.io/)
CINEMUR operates in French market and works with clients like TV channels (France Télévisions, TF1), major movies companies (Gaumont-Pathé!, Warner Bros.) or pure players / startups (Molotov TV) and brands (BNP Paribas, Orange, Fnac, CDiscount). The team is currently 13 people strong.
Official website: https://hello.cinemur.fr/