Sony Pictures and CINEMUR made a world first movie screening inside a virtual movie theater only 4 months after the theatrical release

On Wednesday April 25, 2018 Sony Pictures Home Entertainment and Paris based startup CINEMUR live streamed the movie “Jumanji: Welcome To The Jungle” for free in high-definition 3D inside the virtual movie theater experience CINEVR designed by CINEMUR.

Live movie screening inside CINEVR virtual movie theater

Virtual reality is now getting way much more interesting for movie lovers. The event has been a world premiere as the theatrical release of Jumanji was only 4 months old.

The screening was available only for France-based users with a limited access to 2,000 free virtual seats (sold out in 5 days) and available on Oculus Rift, HTC Vive, Samsung GearVR and Google Daydream.

To learn more, visit:

CINEVR: The virtual movie theater experience

Designed by CINEMUR in Paris, CINEVR is an advanced virtual movie theater experience built for PC and mobile VR. Its immersive and the multiplayer mode allows users to watch movies, TV shows, live TV, replay or VOD with up to 9 people per room. It’s a cross-platform, cross-device application on both desktop and mobile.

Key features:

  • Hyper realistic 3D theater and environments
  • Ambient lighting + spatialized audio
  • 2D, 3D and 360° video player, audio tracks and subs
  • Social, fun and interactive multiplayer mode
  • Voice, gestures & emojis
  • DRM-compliant video solutions (vod, replay, live stream)

What does it mean for future of movies?

Watching movies may be the most underrated usage of VR. Comfortable HMDs provide great user experience to this kind of content and with the Oculus Go, it’s not going to slow down any time soon.

As moviegoers are now consuming more content at home thanks to subscription services like HBO, OCS or Netflix, movie theaters owners will soon need to find new ways to reach their audience.

Subscription video services and virtual reality could be a potential big step forward to provide great social video experiences to viewers.

Headsets like Oculus Go are now spreading wildly to the market in order to bring affordable and high-quality VR experience.

Oculus Go ($199)


CINEMUR is a Paris based startup founded in 2013. The company creates innovative digital services for movie, television and virtual reality (VR) industries.

The team has 3 main products and activities:

CINEMUR works with clients like TV channels (France Télévisions, TF1), major movies companies (Gaumont-Pathé!, Warner Bros.) or pure players / startups (Molotov TV) and brands (BNP Paribas, Orange, Fnac, CDiscount). The team is currently 13 people strong.

Official website: