Photo by Kyle Hanson on Unsplash

In IT, people quite often have to deal with overtimes:

  • a project has swelled out of proportion;
  • someone got their estimates wrong;
  • the client has an important deadline;
  • we have to test our MVP fast;
  • a competitor has this feature…

We do not practice overtimes at Everhour although we serve more than 3,000 companies from 70 countries.

Like other companies, we are growing, have to solve scalability problems, we experience bugs and downtimes, constantly release new features…

In this article, I’ll give some tips on how to quickly make a high-quality GIF file and explain why this can be useful.

Gifs is a very good approach to storytelling.

In Everhour, we practice a monthly digest email to all our customers in which we briefly describe what was changed/improved in the product over the past month.

Title + gif image + maximum of two sentences per feature. Whereas short (under 10 secs) and straight to the point GIF is our primary focus. Why?

People are very busy. Hundreds of emails fall to their Inbox every day and they simply don’t have enough time for a long read. Although they certainly want to be in the know.

We value their time and…

Hello everyone,

In this article, I’m going to share (and ask others to contribute) to my experience of growing a SaaS company. To make it even more useful, I’d like to split bits of advice based on a certain stage of the company growth. My opinion, the tips are usually differ depending on it.

If you read this article and have something to share, please, leave a comment in a similar manner below. Let me start with myself, as an example.

Author: Mike Kulakov
Role: Co-founder, product owner
Product: Everhour (Time and expenses tracking software)
Stage: $1.5M+ …

Everhour was born here. This article is my personal experience of building two IT businesses in Belarus. Existing conditions for this in the country and success stories.

My first company was opened in 2010. It was a small outsourcing studio — Weavora. A few years later we thought about launching a SaaS product — Everhour — and a part of the profit was reinvested in its development.

We signed our first paid client in September 2015. Today Everhour crossed the $1.3M ARR mark.

We have accomplished all that working in Belarus, without external investor and with a small team.

IT specialists and their salary in Belarus


Traffic after featuring on Hacker News

This is a story of how we got featured on the front page of Hacker News and Medium which resulted in 46,000+ views, many new acquaintances and contacts from other media. It proves one very simple but important truth — content is king!

Interview with (Ru)
Repost on (Ru)
Story on Medium (En)
#2 on Hacker News on that day
#2 on Medium on that day

It all started when our product — Everhour — crossed the $1.3M ARR mark. …

MRR overview chart

Product: Everhour
First paid client: Sep 2015
Team size right now: 7
HQ: Minsk, Belarus
Investments: Bootstrapping

$1 million by itself isn’t a big thing. But it’s a certain bar and any founder on the way to it faces similar questions and problems. I’m not an exception and therefore would like to share key lessons I’ve learned.

We started in 2010 as a small outsourcing company — Weavora. The idea of ​​the product was born here from our internal needs. We needed to report and invoice our clients based on actual hours spent. …

Hi there! Interested in writing about Everhour? Great! In this article we’ve gathered some quick facts about us as well as downloadable brand assets, such as logo and high-quality screenshots.

Feel free to contact us with a link to your article afterwards. We’d be happy to send you a symbolic “Thank you” gift 🎁

Social: Twitter, Facebook, LinkedIn

Our story

We started in 2010 as a small outsourcing company — Weavora.

The idea of ​​the product (Everhour) was born here from our internal needs. We needed to report and invoice our clients based on actual hours spent. …

As it often happens, Everhour was started after an internal problem.

After founding our web consulting company Weavora (back in 2010), we were in quest for a perfect time tracking and reporting tool for almost 3 years.

We tried everything from non-tracking time (but understood we couldn’t just dream up numbers) to using spreadsheets and lots of popular time and project management systems.

Unfortunately, none was good enough for us and loved by our team. We saw them logging time with great reluctance, mostly post factum, thus not accurate.

Our ideal tool was supposed to:

  • Solve needs of our small team (less bureaucracy — better);
  • Be truly intuitive and even geeky…

I guess many of you guys have heard of such a term as a “cohort analysis”.

The high-level problem we are talking here is that every day, the entire audience of your startup is a mix of users signed up yesterday, today and last week. And it is not correct to analyze their behavior in a bulk trying to discover certain patterns. That’s where the cohort analysis would be useful.

In general, the idea is to split user base into groups based on certain criteria and track their behavior over time. In my example, common group characteristic would be their…

Smart tricks to help you increase your productivity

In the text vs. picture battle, pictures are absolute winners for me as they are easier to perceive and understand and help avoid many misunderstandings.

On the one hand, mockups let me better outline a new idea or product concept for myself to further introduce it to the team, and on the other hand, it’s a good…

Mike Kulakov

Co-Founder, Product at Everhour

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