Anthony FrancavillaOur Predictions About the Future of the TheaterScrew emulating existing theater companies and forget about competition. We’re opening up our playbook to show you our predictions for the…Apr 7, 2015Apr 7, 2015
Anthony FrancavillaHow to Discover the Value Your Theater Productions Offer Your AudienceCustomers purchase products because they do a job for them. Think of a drill — most people purchase drills because they need a hole in…Mar 6, 2015Mar 6, 2015
Anthony FrancavillaHow Customer Development Can Save BroadwayJeremy Gerard reminds us in an NPR piece the other week that, “You cannot make people see a show that they don’t want to see.” Patrick…Jan 30, 2015Jan 30, 2015
Anthony FrancavillaThe Artist Owns the AudienceForget fixing incumbent theater companies.Oct 23, 2014Oct 23, 2014