Madhu AugustineGoing on the Offensive with Customer SupportCompanies can approach customer support with offensive or defensive strategies. A defensive strategy prepares the support team to be ready…Nov 25, 2015Nov 25, 2015
Madhu AugustineThe Starbucks iPhone App FiascoWhat explains the 1.5 out of 5 stars user rating of the “beautiful” new Starbucks iPhone app? What lessons can we learn?Sep 11, 2014Sep 11, 2014
Madhu AugustineBringing the Customer to CRM TableWhat is the role of customers in CRM? How can companies develop and maintain more effective 2-way relationships with customers?Mar 9, 2014Mar 9, 2014
Madhu AugustineCRM Software as a Sales Rep Productivity ToolIs an individual sales rep the primary beneficiary of a CRM system? Or does it mainly cater to sales management and marketing teams?Jan 21, 2014Jan 21, 2014