What We Mean When We Talk About “Engagement”
Jennifer Brandel
1226

Jennifer, Great topic! In most media models (old and new) engagement means responsiveness to advertisers induced by whatever attention and interest is engendered by the journalism, comments, algorithms, or other sources of “content.” Could there be a new model of partisan media where civic and media engagement are combined in a novel way to support a new process for journalism (see discussion http://bit.ly/NOVpartisan)? Isn’t the real issue of engagement one of power? People don’t want simply to be heard. They want real influence.

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