Director, Content & Communications, Tradeshift + ex-writer for ZDNet
I love this article. If you are not also creativity- and prospect-empathy driven in your output then don’t expect your MQLs to be enamored by your surveillance and A/B tests.
Excess sugar in diets is driven by addiction and a pleasure-seeking dopamine-fixated culture at the expense of long-term serotonin-fueled contentment.
Excellent piece; reminds me of how design thinkers advocate for “T-shaped” skills, or growing broader all the time and going deep inyo domains as necessary, project by project.