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Photo by Denise Chan on Unsplash

Here’s why color really IS important to your design!

Who among us doesn’t like color? Well, perhaps the color blind, but as a graphic designer, I love a colorful world! More importantly, there’s the thing of too much or too little, and few people know the difference. Even worse, most people think it’s a matter of psychology.

The vast majority of the conversation around color psychology revolves around personal anecdotes, hunches and a bunch of people talking non-sense about something that is backed by very little, and I mean little, scientific research. But still, it elicits strong opinions and even companies arbitrarily declaring the Color of the Year. But, why? It has been shown over and over that it really has to do all with personal taste and feelings towards it, your experiences, cultural backgrounds, ethnicity, mood, and a myriad of other factors that really put a dent and obscure whatever scientific effort is being conducted towards it. …

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Photo credit: perzonseo on Visual hunt

Isn’t it all the same? Short answer, no!

If I had a dollar for every time these two have been confused with each other or I have actually had to explain their difference, I could probably retire under a coconut tree in St. Barts.

There’s a misconception about the two, and in most cases a basic lack of knowledge about this. It gets to the point where even my family has no idea what I actually do to earn a living, I guess it’s easier for them to think of me and say things like: “yeah, he’s in marketing” or “sure, he makes things pretty.” …

So as I heard it, yesterday’s (Feb. 14, 2018) marked the 18th school shooting in 2018. What?!? That averages at 2.5 shooting per day! My beloved wife, naturally irritated by this endless streak of violence asked me in a rhetorical way, where was the community? The school, the counselors, the community had abandoned this kid, in part, he has a point, but moreover, it’s part of something larger, broken beyond repair and ultimately fucked up.

Apparently, this child even took a friend home to show him his “weapons collection,” I don’t know about you, but there’s so many things wrong with this statement, I don’t even know where to begin, so I will refer to my wife again, as she said: “why didn’t someone take those guns away?” It seems like a good place to start, so let’s; it’s simple, there’s no law that would allow you to confiscate these weapons on account that something may happen in the future having absolutely no probable cause. More importantly, how did this kid went on to obtain a high-powered war rifle? …

City of Johns Creek, GA

As I knocked on doors over the weekend, it hit me. It was right then and there, with swollen feet, a sweaty shirt: I am the underdog! Yes, I am the underdog in this election.

Now let me clarify, (this was not my epiphany, I’ve known this for a while.) I have a slim chance of winning my seat in the City Council. I have little money and my campaign is a simple grassroots door to door effort trying to talk to people. At least those who actually open the door.

This made me see the light, I am free. I have nothing to lose and everything to gain. I am in a position of being able to speak my mind without attachments, if I am not to win, at least I will be heard. …


Carlos J. Carbonell™

Pixel pusher, tropical bird speech therapist and Junior Executive Intern in Training.

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