IBM Design Secrets

People love stories

Storytelling with Snapchat

Storytelling Takeaways

  • keep text on slides to a minimum
  • use images on slides to tell the story.

Failure is good

Fail earlier rather than later

Tell people what you want

Ask your manager

It doesn’t have to be an app

Don’t design based on assumptions

Coding isn’t as scary as I thought

Sometimes the corporation can get in the way

Measuring the value of design is difficult

The Internet Game



UX Designer @BBC

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