In October 2018, Google began rolling out changes to some Google Business Listings — mostly affecting Service Area Business industries.
If you’re reading this, you are very likely an SAB — a “service area business” that completes their work at a client’s location instead of transacting business at a brick-and-mortar facility.
These changes are pretty fresh and subject to rapid change (just like everything at Google) — but let’s go over what we do know now and what that means for your business.
If your listing operates with some specific industry types or if you indicated that you were a “service area business” in the settings, the physical address of business may now be missing in your Google Listing — even when you log in. …
An unfortunate side effect of publishing your business contact information so that prospective clients can get a hold of you is that scammers can more easily get your contact information as well.
One of the most common phone calls and emails that we get from clients is “Google called and said my listing was going to be deleted — Do I need to pay them?” — the classic Google Robocall Scam
In the many discussions I have with current and prospective clients, one common topic of conversation is the sheer amount of marketing crap that people try to sell to contractors and small business owners.
Domain registration scams, buying links, buying social media likes, fake reviews and all of the other “Get Rich Quick” and “We Promise Your Website Will Be #1 On Google” scams — all of this gets in the way of honest, ethical marketing, optimization, and business operation.
To the untrained eye, it can be hard to sift out the lies from the truth. Today, let’s shed some light onto another scam — let’s talk about why buying links still won’t work to improve your online marketing presence. …