Why Price a Book at $5.99?

CJ MacDonald
Nov 5 · 5 min read

A few years ago, my car got a flat tire on my way to work. I had just left the house, so I drove to the auto garage in my town. The owner of the garage quickly summoned someone to look at the tire. He discovered a nail, pulled it out and patched it up. When checking out at the cashier a few minutes later, the owner simply said, “Hey, no charge today, when you need work done on your car, just come back and see us. Thanks!”. I was floored and…

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