Testing it out

Will the swarm hunt you down?

This article — Revealed: Rio Tinto’s plan to use drones to monitor worker’s private lives — has something to do with these thoughts on the power of the swarm. Basically Sodexo, who was approached by Rio Tinto for a facilities management contract, contacted The Guardian to write an article on what they’re able to do.

Sodexo approached the Guardian about publishing an article by the project’s manager Keith Weston, vice-president for mining global sales and business development, who detailed how as part of that contract the company is in the process of dramatically expanding surveillance of Rio Tinto’s Pilbara assets via a platform that live streams information to a monitoring station in Perth staffed by 50 people.
“It gives us actionable, real-time insights and metrics on equipment and people movement, customer satisfaction, even retail spending,” Weston wrote. “Our goal is to get to the point where we can capture individual insights on where employees are spending their time and money and improve the quality of their lives.

It feels somewhat like a test; how far can we take this before the swarm hunts us down? Or like Russel Davies puts it (by now anyone would know that I get all my info from him):

That’s where we’re at right now. We’re in that phase with a bunch of technologies where corporations don’t know if things make them look cool or evil.
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