So: why Generation Y? Well, for those born between 1975 and 1990, let’s say, our formative years looked nothing like those of the Millennials. Our television came in largely via antenna, our movies were on VHS, our music was on cassettes. The internet wasn’t around, and by the time it was in any way that meant something, you could be disconnected by someone picking up a phone somewhere else in the house. We look like digital natives, but only because we grew up in tandem with the internet, as if technology was designed like the progressive grades in elementary and high school. Sure, some of us invented Facebook and Instagram and Twitter, but some of us invented Napster and more of us lost jobs during the Great Internet Massacre of 2001 and 2002. We started with GeoCities and Tripod, moved on to LiveJournal and .edu sites, and still only half of us can get by without resorting to SquareSpace today.