Tesla — Social buzz…
We collected data from several sources by subscribing to google alerts, twitter and various news channels. For our topic — “Tesla Model S” most of the data that we gathered was focused primarily on five main channels — social media, technology news, general news blogs and auto reviews. Based on our data analysis social media was the leading distribution channels followed by tech news and auto reviews.
For infographic we used http://infogr.am/beta/ tool and the visualization of the key sources using a size comparison graphic. These results were inline with our expectation of where “Tesla Model S” chatter would be the most concentrated — social media.
We analyzed the sentiment of the content by measuring the tone — positive, negative, neutral emotion and categorized the content using this. Based on the data below the content was mostly positive. This analysis is inline with our expectations that “Tesla Model S” is a likable brand. For infographic we used http://infogr.am/beta/ tool and the visualization of the sentiment as a progress gauge graphic.
Here we analyze the top keywords in the collected content. Based on this the focus of the topics were most catered towards Elon Musk, Tesla’s future models — affordable options, financing options (due to the premium price), green — does the car truly reduce CO2 emissions and electric — the pros / cons. We’d expect “Tesla Model S” to be perceived as a break through in technology, engineering and design product offering that reduces carbon emissions and helps curb global warming. But based on the data although positive, the excitement was at minimal and most of the topics revolved around PR, reviews or updates. For infographic we used http://infogr.am/beta/ tool and the visualization of the top-keywords we used the bar chart graphic that reflects this variation.
Reviewing the demographic spread 90% of the tweets / re-tweets were from the male segment. This analysis is inline with our expectations that “Tesla Model S” topic would fascinate the male demographic. For infographic we used http://infogr.am/beta/ tool and the visualization of the demographic we used a pictorial graphic that reflects the difference in the ratios.
Here we analyze the main trends in the collected content. Based on this the focus of the topics were most catered towards Elon Musk, Innovation, financing options, green energy and Profits. But based on the data (below) although positive, the excitement was at minimal and most of the topics revolved around Elon Musk’s vision and execution, PR — bad press, reviews or general updates. This data analysis was not inline with our expectations that “Tesla Model S” would be perceived as a break through in technology, engineering and design product offering that reduces carbon emissions and helps curb global warming. For infographic we used http://infogr.am/beta/ tool and the visualization of the topics we used a tree map graphic that reflects the difference in the coverage.
Authors:
Chandrika Kamath
Kevin Lee
