Chris KaneinJounce Media BlogIntroducing the Little Black Book SeriesToday we’re excited to publicly release 6 new deep dive titles in the Little Black Book series.Sep 18, 2016Sep 18, 2016
Chris KaneinJounce Media BlogNo, Header Bidding Does Not Unlock New InventoryThere is a common misunderstanding about the impact of header bidding on advertisers. A few select examples:Aug 16, 2016Aug 16, 2016
Chris KaneinJounce Media BlogFBX is Dead. Long Live Native RTB.Last week’s announcement that Facebook will be shutting down Facebook Exchange (FBX), its RTB ad exchange, closes an important chapter in…Jun 1, 2016Jun 1, 2016
Chris KaneinJounce Media BlogHow Comcast Can Avoid Google’s Header Bidding MistakesComcast’s acquisition of StickyAds signals that the company is getting serious about programmatic advertising and that programmatic…May 16, 2016May 16, 2016
Chris KaneinJounce Media Blog3 Reasons Smart Publishers Are Saying No To Header BiddingHeader bidding’s adoption by premium publishers has been rapid and sweeping. In the past 12 months, header bidding has gone from a…May 4, 2016May 4, 2016
Chris KaneinJounce Media BlogWhat Header Bidding Means for Ad BuyersThe buzz around header bidding has focused on the implications for publishers. But what does header bidding mean for ad buyers? Is header…Feb 11, 2016Feb 11, 2016
Chris KaneinJounce Media BlogHow Many Ads Does It Take To Cut Your Cellphone Bill? A Whole LotSprint’s prepaid cell phone business, Boost Mobile, announced this week that customers can opt to receive a $5 monthly discount in exchange…Jan 30, 2016Jan 30, 2016
Chris KaneinJounce Media BlogThe Beautiful Transparency of Header BiddingPulling back the curtain on auction dynamicsSep 28, 2015Sep 28, 2015
Chris KaneinJounce Media BlogWhat Facebook Instant Articles Means for Ad EconomicsChris KaneSep 24, 2015Sep 24, 2015
