Hiring a B2B telemarketing company can be a great way to increase leads and sales. Those outbound phone calls can become the first interaction someone has with your business. The professionalism with which B2B telemarketing companies conduct themselves on the phone can become the determining factor in lead generation.

Inbound calls can be just as important as outbound. A well-trained B2B telemarketing company will know exactly how to efficiently process that call, and be able to respond quickly. Knowing what is involved in caring for another business’s customers is what separates a good B2B telemarketing agency from the pack.

What makes the best B2B telemarketing companies?

The B2B telemarketing company that you choose will interact with your customers on a regular basis. They will become an important extension of your sales and marketing efforts. Decisions like this should not be made lightly. So here are a few factors to consider:

1. Strong Customer Service Skills — The best B2B telemarketing companies treat your customers as if they were their own. Strong customer service skills means handling questions about the finer details of your business on the fly. It means knowing how and when to vary the scripts. Not every call is identical, and not every situation can be resolved in the same way.

2. Inbound Lead Generation — The people who take the time to call your business are often your most qualified leads. These phone calls need to be serviced promptly and professionally, and these customers need to be left satisfied. The best B2B telemarketing companies understand and value these phone calls as an opportunity to truly make a difference for the client.

3. Attention to Customers — Customers have options, and competition can be high, especially with the Internet. Customers have grown accustomed to immediacy. Immediate attention and a quick resolution can make all the difference in lead generation and sales.

4. A Commitment to Multiple Roles — The right B2B telemarketing company can help your business with more than just sales and lead generation. That’s an important part of it, but they can also help with important communications services such as market research through outbound surveys, database maintenance, voice broadcasting announcements, and live web chat.

5. Quality Training — When handling another business’s phone calls and leads, it is important to be ready in any type of situation. Remember, the call handlers are an extension of your business, so training is a crucial element to a successful relationship. Call handlers should be well-versed with the company and understand client interaction. They should understand the FAQs, for quality product knowledge. They need to understand the qualifiers to be a solid lead, appointment or sale.

Ultimately, the best B2B telemarketing companies will treat your customers as if they were their own. They put an emphasis on helping you to build your business, and work to add value. The best B2B telemarketing companies understand that the job entails more than simply answering or making phone calls. It is about becoming an extension of your sales and marketing efforts.

To find out more about what makes a B2B telemarketing company one of the best, contact us today 888.229.7046