When most of us pick up a book we often make two mistakes. First, we race to the end. We mistake reading fast for reading for insights. Second, we read the same things as everyone else. As Haruki Murakami put it, if you read what everyone else is reading, you’re going to think what everyone else thinks. That’s a big problem in a today’s world. You need to have different thoughts than other people. Remember the old adage: If you do what everyone else is doing, you shouldn’t be surprised to get the same results everyone else is getting.