Claire StachniewskainWOM ProtocolWhy influencer marketing needs a new recipeInfluencers have become an essential ingredient of today’s marketing pies — but consumers, brands and even influencers would admit that…Oct 15, 2018Oct 15, 2018
Claire StachniewskainWOM ProtocolOvercoming the next generation’s mental and digital ad-blockersPeople are not market segments or customers — they’re just people. Somewhere between all the retargeting and cross-device tracking and…Jul 24, 20181Jul 24, 20181