Claire Watson Photo

“Adapt what is useful, reject what is useless, and add what is specifically your own.” — Bruce Lee

Professionals treat time as the most valuable asset at their disposal. They optimize their lives for deep work and they spend at least some small part of their day on whatever adds meaning to their life.

Yet if you ask most creators the relatively simply question: “Who is this for?” they can’t give you an answer. They cannot fill in this very basic sentence: “This is a ______ that does ______ for ______.”