The Digital Nerd

Social media and the trivialisation of mental health issues

Posted on October 15, 2015October 18, 2015 by Claire

I struggle to remember life before the QWERTY keypad. I got my first mobile phone as a 10th birthday present and other parents thought mine were crazy. Texting was a big deal in 2000; I tried to get t… Read More

A new audience for tech’s gender debate

Posted on September 24, 2015October 8, 2015 by Claire

A look at the movement towards equality within the tech space and the issues preventing complete acceptance.

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Press for startups: The guide to PR success

Posted on June 28, 2015October 12, 2015 by Claire

The complete guide to startup PR, including: introduction to technical PR, contact capture, finding relevant press sources, content press technique and example template.

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Five design tools for marketing on a budget

Posted on May 26, 2015October 12, 2015 by Claire

Design tools on a startup budget, featuring: Canva, Pablo, DrawPlus, Sketch and Lucidchart.

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YouTube and the reinvention of viral marketing campaigns

Posted on May 5, 2015October 8, 2015 by Claire

Exploring the popularity of YouTube stars and their relationship with the digital media industry.

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YouTube vloggers: advertising celebrities

Posted on April 22, 2015October 8, 2015 by Claire

Vloggers have transformed B2C marketing as the largest consumer brands partner with YouTube stars to produce sponsored content which is then broadcast to millions of viewers. Some of the most estab…

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Resources to improve HTML email design

Posted on March 23, 2015October 12, 2015 by Claire

Email is one of the most effective channels for marketing conversion. This post explores some of the most innovative email marketing blogs and resources on HTML email design, responsive delivery an…

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SEO tips from the competition

Posted on March 5, 2015October 12, 2015 by Claire

Search Engine Optimisation (SEO) should be a key consideration at the core of all marketing strategy. SEO should be at the the forefront of content creation, web design, PR and digi… Read More

How to use the competition’s marketing budget to improve growth

Posted on February 3, 2015October 5, 2015 by Claire

A look at the most effective ways to utilise competitor analysis. As marketers, we can explore the choices of other companies to provide maximum ROI of time for SEO, content, ma…

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How virtual reality could transform marketing

Posted on January 21, 2015October 5, 2015 by Claire

A look at the introduction of virtual reality for experimental marketing campaigns and how this technology could become an unrivalled platform for consumer advertising.

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Heatmaps: red hot reporting?

Posted on January 19, 2015October 4, 2015 by Claire

Heat maps provide a visual representation of site analytics, employing a colour scale from red to blue to depict popular areas of a web page. Whist us…

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Five minute hack: TweetFavy

Posted on January 18, 2015October 4, 2015 by Claire

TweetFavy is a social hack with real results. Working to simulate organic growth, Tweetfavy is the growth tool that doesn’t follow.

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Growth hacking decoded

Posted on January 12, 2015October 2, 2015 by Claire

‘Growth hacking’ has been an industry buzzword since it was first coined by Sean Ellis in 2010. Whilst a familiar term for marketers with a level of technical know-how, there have been some in…

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Should marketers learn to code?

Posted on December 30, 2014October 2, 2015 by Claire

The popularity of growth hacking has placed emphasis on the technical marketer. Growth hackers are not required to code; but instead require a technical understanding of system integration. Wi…

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Amplification: Creating an audience for your brand

Posted on December 15, 2014October 3, 2015 by Claire

Amplification is the most important operation in the launch of a brand to market. Using a variety of marketing channels, an effective amplification strategy successfull… Read More

Marketing simplified: Driving conversions with smart landing pages

Posted on December 3, 2014October 3, 2015 by Claire

From a series of posts to promote knowledge sharing across your organisation. Share across your organisation to encourage cross-department understanding or simply use to brush up on the b…

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Three reasons why the CEO may not trust their marketing team

Posted on November 28, 2014October 3, 2015 by Claire

If 80% of CEOs do not trust their marketing team, only 20% of marketers are amplifying the same message as their senior management team.

A look at the relationship between marketing and …

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Improving the ROI of your marketing strategy

Posted on November 25, 2014October 3, 2015 by Claire

Improve your marketing strategy by tailoring your activity to a stage in the buyer journey.

Amplify brand, generate leads and nurture contacts for maximum ROI on all marke…

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Are inbound marketing solutions worth the investment?

Posted on November 19, 2014October 3, 2015 by Claire

The complete marketing platform offers an array of your traditional marketing tools, packaged in a handy bundle; great news for the professional marketer.

Within this post we explore&nb…

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Tunepics: the social app with a soundtrack

Posted on November 12, 2014October 3, 2015 by Claire

Tunepics offers a new dimension to social media. The product? An Instagram-style app with a voice.

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