How to Find Investors for Startups

Claire D. Costa
6 min readAug 2, 2019

In today’s time, finding an investor for your startup is much easy than you think. In fact, many successful entrepreneurs believe raising money isn’t the hardest job in a startup. If your idea is good enough and you live in a developed city, you can easily talk to 40–50 investors. So, in this article, we will discuss some points on how to find investors for startups.

“How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case.”


The most common mistake people make is to pitch their idea to everyone. You need to shortlist investors on the following criteria:

  • Someone who works in the same field or wants to expand in that field.
  • One who is willing to shed some wisdom in developing the company.
  • Lastly, who can settle to a reasonable financial agreement that suits all parties!

To impress such an investor, you need a quality idea, well-crafted pitch with a realistic business plan, and a lot of research which shows best- and worst-case scenarios.

A key aspect that people forget is showing traction or progress in your startup. Anyone can have an idea, but you need to show investors progress in your startup.

For example, if you are providing a solution to a problem, conduct a survey showing your idea can solve the issue. Or if you have a startup, develop a prototype with the help of your friend. These steps show investors that you are up for work. Once this is done, you can approach investors.

Here’s How to Get Investors for Startup -

1. Through Top-Tier Business Schools:

Every top business school has an entrepreneurial program. You can contact them and pitch your idea. They generally have a strong network of successful entrepreneurs and investors. They can help you craft your idea in a proper format and raise funds.

2. Apply to Accelerator Programs:

A lot of investment firms, universities, seed funds offers accelerator programs. These programs are spread throughout the globe. Some of the famous accelerator…

Claire D. Costa

Content Crafter at Digitalogy which helps high growth businesses to connect with the top 5% of pre-screened software talent within 48 hours