What Is a Google Design Sprint?

Philippe Antoine did a tempting job showing the Design Sprint methodology on Google booth at Vivatech last May. What is the Google Design Sprint approach? It’s a 5 days framework, merging Design Thinking with Lean Startup, to be in motion from a customer problem to a series of creative ideas, and a tested prototype. In further words, it helps answer serious business questions through user testing and rapid prototyping.

What’s a Google Design Sprint?

It was created by Google Ventures about 5 years ago, and the Design Sprint framework is a foundation of the understanding of Design Thinking. Design Sprint is a 5-day process for answering serious business questions through prototyping, design and testing ideas with customers and final users, basically, a method to solve design problems speedily.

The Design Sprint is operated by the Sprint Master who is responsible for the event, and also accountable of the team, leading them in the direction of a much higher level of satisfaction and of deliverables. The main goal of the Sprint Master is to spot the challenges the team must be solving and also invite the right aptitude for the Design Sprint.

You can run a sprint anytime you’re not sure what to do or struggling to get started, or dealing with a high-stakes decision.

- Jake Knapp