Little Hallelujah Moments!
So after almost one year as a social media strategist I finally got the news I’ve been waiting for “Social Media really does work!”…what.. you already knew that? Well I can’t have been alone in wondering if all that tweeting, posting, engaging was actually driving real tangible business for my client. Yes, you get the likes and shares and yes you can see that you are getting some social referral, but there’s nothing like someone coming to you sounding all excited and declaring the words themselves. One of my lovely clients started to dig deep into the who, why, how and when, people arrived at her website and what they did once there. Here’s the good bit, 49% of her membership enquiries now come from social channels. Ta Da! made me feel good for the day anyway, now back to how I can make that 75%!!

