Use Unbounce to Build Beautiful Job Application Pages
I like apps. A lot.
If I can’t immediately put an app to use in my professional life, I try to find applications for my personal life so I can learn how to use it.
I recently started tinkering with the free version of Unbounce, a phenomenal way to build pretty and measurable landing pages with no coding experience needed.
Since there wasn’t an obvious avenue for me to try out Unbounce in any of my current freelance projects, and I wasn’t ready to take the plunge with my personal site (don’t even get me started on how little I apply anything I know to my personal web presence and yes, I really should), I decided to find another way to practice building pages in Unbounce.
You can use Unbounce to build really nice portfolio pages for job or freelance applications.
Show some skills.
If you’re applying for a developer or programmer job, building a page on Unbounce isn’t going to wow anyone, necessarily. But if you’re in less technical fields, being able to show that you care about presentation and think a little bit outside the box can set you apart.
Provide more information.
If you have to apply using a form with preset fields, you might be able to provide your LinkedIn or personal website, but it’s a lot harder if you have a lot of sites you’d like to list.
Using a landing page ensures that you can display your personal site, LinkedIn, Twitter, Medium blog and any other site that may be useful for that specific application.
You can also showcase the apps that you use or link to projects that you’ve worked on.
A landing page created for your dream job application can be formatted to correspond exactly to the job listing.
You can make sure you’ve covered every reason why you’re the perfect fit and help the reviewer check off all the boxes.
You’re also able to customize all your copy to speak directly to the company in question.
A LinkedIn profile or professional website isn’t always the best place to include personal details.
Some job applications want to know more about you than where you worked or went to school. For those applications, you can include a small section about some of the things you like and do outside of work.
This is what a landing page is really for, after all. You can create buttons on your page that point reviewers to your portfolio, clips or references.
You can also create a button at the end of your page that sends the reviewer straight to an email pre-populated with your email address. (Use mailto:[firstname.lastname@example.org] to automatically prompt an email client to open with a message to you.)
Of course, if you have a professional website that you update yourself, you could definitely build one of these pages there and just keep it out of your navigation menu.
But if you:
- Don’t have a website
- Don’t maintain your website yourself
- Don’t know how to program all the features that Unbounce offers, like video integration, social sharing buttons, etc.
- Don’t want to spend a lot of time on single-use pages for job or freelance applications
Then an Unbounce page can be a great way to give your candidacy a boost without spending a ton of time on creation.
Be creative when applying for jobs or freelance opportunities, especially in the tech or creative world. Never assume that attaching your PDF resume and a link to your LinkedIn will be enough to get you noticed in a crowded market.