Claire McHughinAxonista HQ3 key interactive decisions Netflix got right in the making of BandersnatchNote: there are no major spoilers in this article. It focuses on what made this episode of Black Mirror a great interactive experience…Dec 29, 2018Dec 29, 2018
Claire McHughinAxonista HQ2018 in media — The mouse, the fox, and the elephant in the room.One of the biggest themes of 2018 in the media industry, was consolidation. In particular mergers between already massive media companies…Dec 13, 2018Dec 13, 2018
Claire McHughinAxonista HQ3 key takeaways from Sky’s Tech Summit 2017This week, Axonista was one of the tech companies in attendance at Sky’s annual Tech Summit, at their amazing Osterley campus.Sep 15, 2017Sep 15, 2017
Claire McHughinAxonista HQInteractive OTT — Are you ready for the next stage in the evolution of TV?As a TV network, even if the majority of your eggs are in the linear TV basket today, it’s important to remember that eventually even the…Nov 18, 20161Nov 18, 20161
Claire McHughinAxonista HQYour gut is a tiny little co-founderData, data, data. We can’t get enough of it. We have to examine it to really understand our audiences, our customers, and our business…Sep 10, 2016Sep 10, 2016
Claire McHughinAxonista HQThoughts on RerunThe unexpected benefits of starting an industry newsletter at AxonistaMar 11, 2016Mar 11, 2016
Claire McHughinAxonista HQOn Human CurationAlgorithms are clever, but they don’t care how we feel (yet).Nov 13, 2015Nov 13, 2015
Claire McHughinAxonista HQBinge viewing: Is it good for us?…or ‘Did Netflix kill the water cooler?’Oct 2, 20151Oct 2, 20151